A Clash of Worlds No One Saw Coming
Picture this: your favorite PUBG squad drops into Miramar only this time, one of them isn’t a soldier from some generic faction. He’s Maula Jatt the fierce Punjabi legend, carrying a Gandasa instead of an assault rifle, wrapped in the intensity of decades-old folklore.
Sounds wild? That’s because it is.
The rise of Maula Jatt in PUBG, also known as Maula X PUBG, isn’t just a game crossover it’s a cultural event. A digital handshake between two worlds that, on paper, couldn’t be more different: a hypermodern global game and a century-old folk legend reborn through Pakistani cinema.
But somehow, it works.
And maybe that’s because the world of gaming, much like film, has learned something powerful stories travel faster when they feel personal, local, and proud.
What’s Behind the Maula X PUBG Collaboration
The collaboration began quietly. PUBG’s creative team, always hunting for fresh cultural crossovers, noticed the global noise after The Legend of Maula Jatt shattered Pakistan’s box office records in 2022. It became the highest-grossing Pakistani film ever, earning international praise for its raw energy and bold reimagining of Punjabi heroism.
Then came the idea what if PUBG Mobile, one of the most-played games in South Asia, borrowed that spirit?
By 2025, the “Maula X PUBG” event rolled out across the platform, complete with in-game skins, themed battlegrounds, and limited-time rewards inspired by the movie’s aesthetic dark leather coats, blazing red motifs, and yes, a Gandasa melee weapon skin that immediately went viral.

Players weren’t just fighting battles anymore. They were role-playing heroes from their own folklore.
As one player from Lahore posted on Reddit:
“It’s like seeing our culture finally step into the global gaming scene. Maula Jatt in PUBG? That’s pure goosebumps.”
From Silver Screen to Mobile Screen
The Legend of Maula Jatt didn’t just revive a character it revived pride. When it premiered in 2022, critics around the world praised its scale and performance. Fawad Khan’s intense portrayal of Maula Jatt and Hamza Ali Abbasi’s chilling Nemesis, Noori Natt, captured imaginations far beyond Pakistan.
Fast-forward to 2025 that same energy has found a new medium.
PUBG, which first released in 2013 as a PC mod before evolving into a global mobile powerhouse by 2018, has always thrived on reinvention. Each update tries to make the experience more immersive, more global. From Spider-Man to K-pop idols, collaborations became part of its DNA.

So when Maula Jatt entered the game, it wasn’t just another brand tie-in it was a homecoming for millions of Pakistani and Punjabi players who grew up hearing those fierce lines:
“Maulay nu Maula na maray tay Maula nai marda.”
Now, those same words echo inside a virtual battleground.
The Cultural Earthquake It Triggered
If you’ve ever played PUBG, you know how emotional its fan base can get. Players personalize their characters with everything from sneakers to superhero masks it’s digital self-expression at its peak.
But the Maula Jatt event hit differently.
For the first time, South Asian players weren’t dressing up as imported heroes. They were embodying a local legend who spoke their language, shared their spirit, and represented their identity.

That emotional connection changed the vibe of the game overnight. Players started forming squads named “Jatt Army,” “Noori Gang,” and “Gandasa Force.” Memes exploded across Twitter and TikTok, where users mashed up movie dialogue with battle replays.
Even those who’d never seen the film started asking, “Who is Maula Jatt?”
The result? A rare moment when pop culture, cinema, and gaming aligned giving PUBG a brand-new narrative edge in a region that already accounts for over 200 million active players.
And it proved one thing: localization isn’t just about language. It’s about pride.
Why PUBG Needed a Punjabi Hero
Let’s be real PUBG had to evolve. The competition was catching up. Fortnite, Call of Duty Mobile, and Free Fire were all fighting for cultural relevance, often through flashy Western collabs.
PUBG’s strength, however, has always been community. Especially in South Asia, where gaming isn’t just a hobby it’s a lifestyle. From college canteens to chai dhabas, the sound of gunfire and victory cheers echoes everywhere.

By tapping into Punjabi cultural identity, PUBG managed to re-energize its base. The developers created something bigger than a temporary event they sparked a conversation about how digital platforms can preserve and celebrate regional storytelling.
It wasn’t just a “cool skin pack.” It was representation.
As one game analyst from TechJuice put it:
“This is PUBG showing cultural respect. They’re not borrowing culture for marketing they’re building it into the gameplay.”
That’s a big difference. And players felt it.
From Gandasa to Gamepad: The Design Philosophy
The developers didn’t simply reskin characters; they redesigned PUBG elements through a Punjabi lens. The map textures showed earthy tones, rural landscapes, and subtle nods to Punjab’s geography.
Weapon sounds carried deeper resonance the Gandasa strike sound was deliberately modeled to echo the thud of wood meeting metal, layered with cinematic bass.
Even the soundtrack included short, dramatic motifs inspired by The Legend of Maula Jatt’s original score.
Behind the scenes, Krafton’s art team reportedly collaborated with South Asian designers and consulted local filmmakers to ensure authenticity. That kind of effort isn’t common in gaming it signals a new chapter for cultural partnerships.
It’s the kind of attention that says:
“We’re not here to parody. We’re here to participate.”
Is “The Legend of Maula Jatt 2” Coming?
Ah, the million-rupee question.
Rumors about The Legend of Maula Jatt 2 have circulated since the original film’s success. But so far, there’s been no official confirmation only whispers from insiders suggesting that a follow-up is “conceptually being discussed.”
That uncertainty hasn’t stopped fans from hoping. The success of the Maula X PUBG event reignited the hype. Hashtags like #MaulaReturns trended during the campaign week, with fans speculating that the crossover might be a teaser for a sequel announcement.
Whether or not the film comes back, one thing’s certain Maula Jatt has officially gone digital.
And in a world where digital presence often defines legacy, that’s no small thing.
Did PUBG Really Start in 2013?
For context nerds (and you know who you are), yes PUBG’s roots go back to 2013. That’s when developer Brendan “PlayerUnknown” Greene started experimenting with mods inside ARMA 2 and DayZ.
Those early prototypes eventually led to the 2017 release of PlayerUnknown’s Battlegrounds under Bluehole Studio (later Krafton). The mobile version hit global markets in 2018 and changed mobile gaming forever.
By the time PUBG Mobile became mainstream in South Asia, the region’s love for multiplayer competition made it the perfect storm.
Now, with cultural icons like Maula Jatt joining the roster, PUBG has effectively localized itself without losing its global edge. It’s gaming evolution done right grounded in history, yet boldly experimental.
Hit or Flop? Let’s Talk Impact
When people ask, “Was The Legend of Maula Jatt a hit or flop?” the answer’s simple: it was a cultural phenomenon.
It became Pakistan’s highest-grossing film ever, collecting over $13 million worldwide, a number unheard of in local cinema.
But numbers don’t tell the whole story. Its real victory lies in how it redefined what regional cinema could look like lavish production, nuanced storytelling, and unapologetic use of Punjabi language on an international stage.
So when PUBG took that world and introduced it to millions of global players, it wasn’t just celebrating a movie it was amplifying a movement.
In many ways, Maula Jatt didn’t enter PUBG.
PUBG entered Maula Jatt’s world.
The Real Meaning of Maula X PUBG
Every now and then, gaming gives us moments that feel historic not because of technology, but because of emotion. Maula X PUBG is one of those moments.
It’s a nod to how local heroes can thrive in global spaces. It’s also a reminder that the next era of gaming won’t be defined by hardware specs or frame rates it’ll be about identity, community, and the stories we choose to carry with us.
When players pick up the virtual Gandasa, they’re not just playing to win a round they’re playing to keep a legend alive.
And that’s something no patch note can measure.
A Final Thought from the Battlefield
Maybe Maula Jatt’s greatest battle isn’t against Noori Natt anymore maybe it’s against time itself, fighting to stay relevant in new worlds.
And right now, he’s winning.
As the dusty fields of Punjab blend into PUBG’s digital arenas, one thing becomes clear: heroes never really fade. They just respawn sometimes in 4K resolution.
A Clash of Worlds No One Saw Coming